Author, restaurateur and co-producer of Emmy award-winning series The Bear, Will Guidara, joins 5×15 for an exclusive London evening in conversation with advertising legend and behavioural scientist, Ogilvy’s Rory Sutherland.

As the former co-owner of New York’s Eleven Madison Park, which went from a struggling restaurant to being voted the Best Restaurant in the World under his leadership, Will Guidara followed one core principle: give people more than they expect.

By turning ordinary human moments into something unforgettable, Guidara argues, you can build better relationships and stronger connections, and in turn allow customers to connect more closely with your product.

Guidara makes the case for Unreasonable Hospitality in his million-selling book of the same name, which was featured in the Emmy-award-winning series The Bear, and whose many fans include Jimmy Fallon, Simon Sinek and Oprah.

“Any organisation would benefit from his thinking.” Simon Sinek

Rory Sutherland has spent a lifetime working on the creative side of the advertising agency Ogilvy UK, providing him with the perfect environment for developing a fascination with the vagaries of human decision-making.

Together, Will Guidara and Rory Sutherland will explore how memorable and over-the-top hospitality is the key to success, in business and in life.

Join for an inspiring conversation about leadership, self-optimisation and the importance of human connection.

Praise for Unreasonable Hospitality:

“The ultimate masterclass in how to thoughtfully improve the lives of those around you… must-read, for anyone looking to stand out from the pack.” Dan Levy, Emmy-winning writer, actor, director, and producer of Schitt’s Creek

“An exceptional book for anyone or any organisation aiming to excel at human connection.” Danny Meyer, CEO of Union Square Hospitality Group and author of Setting the Table

“One of the five best management books I have ever read. Plus, it is the most engaging and entertaining – by a wide margin. Thi s is, flat out, not a book to miss.” Roger Martin, writer, strategy advisor and management thinker

Recommended age: 14+